Table of contents
Influences Upon Consumer Expectations of Services
Cynthia WebsterProvides insight into the concept of quality in the service marketby investigating possible influences on consumer expectations of qualityand how these expectations may be better…
Durable Differentiation Strategies for Services
Robert J. FisherStates that understanding of the durability of differentiation andpositioning as strategies is generally limited, although these areas areof great interest to service marketers…
Building Networks of Small Brands
Chris A. AbernathyExamines regional marketing in the food manufacturing industry andhow it can be used to build networks of regionally‐marketed brands fornational clout and efficiency, to develop…
Using Organizational Culture to Design Internal Marketing Strategies
D.J. Wasmer, Gordon C. BrunerConsiders how recent concerns with service quality have led toincreased awareness of the importance of the role of the front‐lineemployee, the service provider. Describes how…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035126. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035009. When citing the…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum