Table of contents
Building Innovativeness in Large U.S. Corporations
Andrew J. ParsonsMaintains that a core issue for the international competitivenessof US corporations is that of the innovation challenge, that is thefailure to effectively exploit the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110035054. When citing the…
Uncertain about Uncertainty
Charles J. ShelleyExplores the concept of uncertainty in marketing decision making.Offers a structure of a decision dilemma with advice on how to evaluatepossible scenarios arising from it…
Relationship Marketing: Pursuing the Perfect Person‐to‐Person Relationship
J. Davis IllingworthUses a company study focusing on Lexus, a Toyota dealership, toexamine the importance of person‐to‐person relationships in sales.Describes various features of the service strategy…
What′s Different About Services Marketing?
Carolyn R. FryarDescribes the differences between the marketing of services andthat of products. States that thesedifferences can affect marketing andalso communications, in relation to the…
Service Quality: the Front‐stage vs. the Back‐stage Perspective
W. Glynn Mangold, Emin BabakusEvaluates customers′ and employees′ service quality expectationsand perceptions from the example of a hospital environment. Considersemployees′ responses in administrative and…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum