Table of contents
Competitive Advantage through Specialty Franchising
John F. Preble, Richard C. HoffmanSuggests that competitive mobility is based on strategic adaptation tomeet customer needs and market trends. This type of competitiveadvantage is characteristic of mobile service…
Marketing Signals in Service Industries: Implications for Strategic Decision Making and Profitability
Paul Herbig, John MilewiczDescribes market signals and market signaling, provides examples oftheir use in service‐oriented industries and, through a marketsimulation, examines their implications for…
What Marketers Can Learn from the Tin Man
Alan J. DubinskyCustomer contact personnel (CCP) play a significant role in the successof any industrial or consumer service organization. A key task of CCP isto be attentive, respectful…
Consumer Information Needs for Attorney and Accountant Yellow Pages Advertising
Daniel D. Butler, Avery M. AbernethySuggests that an important source of attorney and accounting servicesinformation is the Yellow Pages phone book. Examines the informationconsumers want from Yellow Pages…
Alumni Willingness to Give and Contribution Behavior
Gail Tom, Laura ElmerInvestigates the effect of alumni ownership of university insignia goodsand related alumni contribution behavior. Two distinct measures ofalumni contribution behavior‐willingness…
ISSN:
0887-6045Online date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Rebekah Russell-Bennett
- Dr. Mark Rosenbaum