Table of contents
The virtual library ‐ a market perspective
Stella NealConsiders macro‐level strategic marketing management issues facing the library and information industry as technology brings the potential for change. Suggests that, in a…
1156
Fundraising as a small business enterprise
Matthew SimonSuggests that fundraisers too often focus on wooing donors of large gifts. A relatively small number of success stories notwithstanding, greater success is achieved by developing…
2013
Intellectual capital and how to leverage it
Michael E.D. KoenigDiscusses the current business enthusiasm for intellectual capital and knowledge management and how the librarian should, in principle, take center stage in the intellectual…
1392
Multicultural realities in the information age: questions of relevance for public library resource allocation and adequacy
Marina I. MercadoContends that today’s multicultural realities are inescapable and that together with the realities of the information age, they hold tremendous implications for public library…
671
ISSN:
0888-045XOnline date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Susanne Durst