Table of contents
Why leadership style matters: a closer look at transformational leadership and internal marketing
Morteza Akbari, Nader Seyyed Amiri, Saheb Imani, Niloofar Rezaeei, Pantea ForoudiThe main purpose of this study is to evaluate the relationship between transformational leadership (TL) and internal marketing which is underscored by the centrality of human…
Enhancing ICT infrastructure in public services: Factors influencing mobile government (m-government) adoption in India
Stuti SaxenaThe purpose of this paper is to investigate the factors which influence mobile government (m-government) services adoption in India.
Information technology directors’ efforts on innovation, integrated marketing communications and brand equity
Nader Seyyed Amiri, Banafsheh Dastourian, Pantea Foroudi, Alireza NankaliThe main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding.
International diffusion of digital innovations: mapping the mobile telephony of the Arab States
Shihanah Mohammad AlMutairi, Dorothy YenThe purpose of this study is to measure the Arab States? innovation and imitation levels to understand the factors affecting their diffusion processes. The authors argue that…
The value and significance of corporate community relations: an Italian SME perspective
Maria Palazzo, Pantea Foroudi, Alfonso Siano, Philip J. KitchenThe purpose of this paper is to investigate the link between community of place and small- and medium-sized enterprises (SMEs) in Lombard industrial districts in Italy.
ISSN:
0888-045XOnline date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Susanne Durst