International Journal of Educational Management: Volume 22 Issue 4

A new higher education marketing mix: the 7Ps for MBA marketing

Jonathan Ivy

The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa…

Personal development planning under the scope of self‐brand orientation

Irini Rigopoulou, John Kehagias

The purpose of this paper is to contribute to the empirical body of knowledge regarding the role of universities today. In addition, it aims to investigate the topic of personal…

Information and source preferences of a student market in higher education

J. Bonnema, D.L.R. Van der Waldt

Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market…

Marketing mix formulation for higher education: An integrated analysis employing analytic hierarchy process, cluster analysis and correspondence analysis

Hsuan‐Fu Ho, Chia‐Chi Hung

The purpose of this paper is to examine how a graduate institute at National Chiayi University (NCYU), by using a model that integrates analytic hierarchy process, cluster…

Facilitating innovations in higher education in transition economies

Olga Saginova, Vladimir Belyansky

The purpose of this paper is to analyse innovations in education from the point of view of product content and markets selected. Emerging market economies face a number of…

The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine

Anthony Lowrie

The purpose of this paper is to illustrate how language functions to construct relevance at moments of articulation and how language functions as an aggressive marketing practice…

Editorial

Brian Roberts

Guest editorial

Paul Gibbs