Asia Pacific International Journal of Marketing: Volume 5 Issue 1
Table of contents
The Export Behavior of Firms in Singapore: An Application of the Stage of Internationalization Model
A.N. Hakam, Geok Theng Lau, Shong Boon KongThis is an attempt to apply the stages of internationalization model to investigate the export behavior of firms in Singapore. The study has identified existing exporters or…
Foreign Vacation Selection Process in an Oriental Culture
Erdener Kaynak, Orsay KucukemirogluThe purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday…
Gleaning Market Intelligence from the Sales Force
Andre Bonfrer, Don Peters, Peter MazanyAn exploratory study examines the relationships between particular managerial practices and qualities of soft intelligence information provided by the sales forces of firms…
An Empirical Test of the Generic Concept of Marketing: The Use of Marketing Positions in the Australian Public Sector
Peter GrahamThe generic concept of marketing was first articulated some twenty years ago. It has since become the dominant paradigm in the marketing discipline. The concept has been supported…