Table of contents
A comparison of customers' readiness for mass‐customisation: Turkish vs British customers
Ahmet Bardakci, Jeryl WhitelockTo examine customers' readiness for mass‐customised products in two European countries, Turkey and the UK.
Mutual and interactive trust in business dyads: condition and process
Göran SvenssonThe objective of this research is to describe and develop a conceptual framework that differs between the constructs of mutual and interactive trust in business dyads.
Renault‐Nissan: a marriage of necessity?
Tom Donnelly, David Morris, Tim DonnellyTo examine the reasons why Renault of France and Nissan of Japan entered into a merger. Over the past decade the automotive industry has been subject to a spate of merges and…
The old, the young and the restless: A comparative analysis of the impact of environmental change on training in four Greek banks
Niki Glaveli, Stella KufiduThe purpose of this paper is to present and analyse the changes that took place in the Greek banking industry in the last years, their impact on strategy and the role of…
Motivation, achievements and failure of strategic alliances: The case of Swedish auto‐manufacturers in Russia
Mosad Zineldin, Mariana DodourovaA large number of industrial manufacturers are forming various types of alliances in a bid to improve their competitive position. The number of strategic alliances has almost…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson