Table of contents - Special Issue: Academic journals and academic publishing
Guest Editors: Goran Svensson
Scholarly marketing publication: the American advantage?
Barry J. BabinThe purpose of this paper is to explore how much one's academic development and environment influence the way one performs, evaluates, writes and tries to publish basic, scholarly…
Scientific identity of “top” research journals in the broader discipline of marketing: Findings and queries
Göran Svensson, Thomas Helgesson, Terje Slåtten, Bård TronvollThe purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches…
Publishing on publishing: streams in the literature
Michael Jay PolonskyThe purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within…
Academic publishing in marketing: best and worst practices
David W. StewartThe purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing.
Marketing knowledge myopia
Peter NovemberThe purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson