Table of contents
Building corporate social responsibility into strategy
Jeremy GalbreathThis paper seeks to explore how corporate social responsibility (CSR) can be effectively built into firm strategy.
Enhancement of global business practices: lessons from the Hindu Bhagavad Gita
N. Chinna Natesan, Michael J. Keeffe, John R. DarlingThe basis of global business operations in the twenty‐first century is knowledge. The Hindu scriptural reference, the Bhagavad Gita, interpreted as “Celestial Song” or “Song of…
Strategy types of exporting firms: a view on the basis of competitive advantage
Helen E. Salavou, John HalikiasThe purpose of this paper is to empirically examine types of exporting firms featuring strategy orientations and profitability of differential emphasis.
Relational factors in UK‐Chinese international joint ventures
Jonathan Wilson, Ross BrennanThis paper sets out to address the influence of relational variables, such as trust and commitment, on international joint venture (IJV) performance, in the empirical context of…
Student‐as‐aspirant: strategic implications for business education
Azaddin Salem KhalifaThe purpose of this paper is twofold. First, to propose a new metaphor, student‐as‐aspirant, which captures well the educational role of students, professors, and business…
A counter‐intuitive view of the deductive research process: Clockwise versus anti‐clockwise approaches
Göran SvenssonThe objective of this paper is to describe a counter‐intuitive view of the deductive research process.
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson