Table of contents
Innovative marketing in SMEs: a theoretical framework
Michele O'Dwyer, Audrey Gilmore, David CarsonPrevious research has identified and clarified the nature of innovative marketing in small and medium size enterprises (SMEs), providing a list of key constituent elements. While…
Positioning a firm's initial market offering: a strategic application of a consumer‐oriented model
John R. Darling, Victor L. Heller, Daniel M. TabladaThe purpose of this paper is to present a consumer‐oriented model of the market offering (marketing mix) whereby business practitioners, as well as academic scholars and students…
A knowledge‐based view of growth in new ventures
Sami Saarenketo, Kaisu Puumalainen, Olli Kuivalainen, Kalevi KyläheikoThe establishment and growth of new ventures play a major role in wealth creation in most industrialized economies. Consequently, there is much emphasis these days on how to…
The state of the art in static and dynamic games
Pietro De GiovanniThe purpose of this paper is to investigate the state of the art in static and dynamic games (or inter‐firm relationships). This research area has changed significantly over the…
The collaborative strategy in the Taiwan shoe industry
Tzong‐Ru (Jiun‐Shen) Lee, Toong‐Chinn Venice KohThe purpose of this paper is to elaborate the reason behind a sustainable guanxi network through the introduction of the collaborative strategy in the Taiwanese shoe industry.
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson