European Business Review: Volume 22 Issue 3

Corporate brand evolution: corporate brand images evolving in consumers' everyday life

Anne Rindell, Tore Strandvik

The aim of this paper is to discuss how corporate brand images evolve in consumers' everyday life and its implications for the company's branding strategies.

Improving the relationship between sales and marketing

Kenneth Le Meunier‐FitzHugh, Nigel F. Piercy

The purpose of this paper is to explore the sales and marketing interface and to identify some of the elements that may influence collaboration between sales and marketing and…

The influence of knowledge sharing on innovation

Rıfat Kamaşak, Füsun Bulutlar

The purpose of this paper is to explore the effects of knowledge sharing on innovation. Two forms of knowledge sharing are examined, knowledge donating and knowledge collecting…

Do employees' feelings really matter in service‐quality management?

Terje Slåtten

The aim of this paper is to investigate the relationship between: two extreme points of discrete types of emotions (“joy” and “frustration”); two types of managerial practices…

Customer knowledge processing and key account performance

Hanna Salojärvi, Liisa‐Maija Sainio

The purpose of this paper is to identify the dimensions of customer knowledge processing (CKP) in the context of key account management (KAM), and to examine its relationship with…