European Business Review: Volume 22 Issue 5

A brief retrospective and introspective on value

Barry J. Babin, Kevin William James

Value as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically…

How value is created, captured and destroyed

Cliff Bowman, Véronique Ambrosini

The purpose of this paper is to address value and the value‐creation process. It argues that the firm operating in line with investor interests, acts as both a customer and a…

Value creation architecture and engineering: A business model encompassing the firm‐customer dyad

Liem Viet Ngo, Aron O'Cass

The purpose of this paper is to develop a conceptual framework for a value creation business (VCB) model. It seeks to unlock two essential research questions: “what constitutes…

The RBV and value creation: a managerial perspective

Angelina Zubac, Graham Hubbard, Lester W. Johnson

The paper aims to explain why the customer value construct is important to resource‐based view (RBV) scholars and how one might define it to study it.

Value‐creation initiatives in buyer‐seller relationships

Trond Hammervoll, Kjell Toften

The purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs).

Technology value as a dynamic strategic framework

H. Alan Raymond

Business firms are subject to accelerating technological change and related changes in the strategic value framework. Mistakes due to the misperception and misunderstanding of…

Anatomy of value and value-driven processes in business organizations

Aron O'Cass