Table of contents
Crisis management in smart phones: the case of Nokia vs Apple
John P. McCray, Juan J. Gonzalez, John R. DarlingThe purpose of this treatise is to present an analysis of the importance of positive transformational crisis management. The analysis relates to the difficulty now being faced by…
Sensory marketing: the multi‐sensory brand‐experience concept
Bertil HulténThe purpose of this paper is to present the multi‐sensory brand‐experience concept in relation to the human mind and senses. It also seeks to propose a sensory marketing (SM…
A model of organizational ethics education
Leanne Morris, Greg WoodThis paper aims to propose a model of ethics education for corporate organizations framed as an holistic approach to the problem of how to teach ethics.
Understanding the roles of management accountants
Ivo De Loo, Bernard Verstegen, Dirk SwagermanThe goal of this paper is to use a coherent conceptual framework to discern variables (triggers) that affect a management accountant's role in an organization, thereby generating…
Identifying the characteristics of small specialist international retailers
Karise Hutchinson, Barry QuinnThis paper seeks to examine the internationalisation process of small, specialist retailers with the aim of identifying the key characteristics that define this specific category…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson