Table of contents - Special Issue: The Changing View of Marketing Management in a South African Context
Marketing‐driven philanthropy: the case of PlayPumps
Stephen Graham Saunders, Ralph BorlandThe purpose of this paper is to investigate, through a comparative historical analysis, the impact of a shift to a marketing‐driven (business‐oriented) philanthropic funding…
Resident co‐creation: the case of the 2010 Soccer World Cup
Adele Berndt, H.B. Klopper, Ilse Niemann‐Struweg, Corne MeintjesThe purpose of the study was to investigate the involvement and actions (co‐creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which…
A comparison of FMCG logistics operations in the UK and South Africa
Vasco Sanchez Rodrigues, Andrew PotterInternational comparison studies provide a useful opportunity in logistics to benchmark logistics practices. Given this, it is perhaps surprising that there do not appear to be…
The adoption of social media marketing in South African banks
Sarah Tsitsi Chikandiwa, Eleftherios Contogiannis, Edgar JembereThe purpose of this paper is to examine social media adoption models and social media implementation models being used by South African banks when adopting social media marketing…
Trials and tribulations: marketing in modern South Africa
D.J. Petzer, C.F. De MeyerThe purpose of this paper is to provide a background into the challenges and developments faced by marketers in South Africa as well as those wanting to enter the South African…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson