Table of contents
The transatlantic economic space: filling the vacuum or towards the final frontier?
Christopher M. DentRecent global events and developments have sharpened the focus on the transatlantic relationship and required the European Union and the USA to redefine the basis on which it can…
Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95
John R. Darling, Raymond E. TaylorPresents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers…
International retail expansion within the EU and NAFTA
Nicholas AlexanderDiscusses the internationalization of retail operations within the European Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the determining factors behind…
A comparison of auditors’ legal liability in the USA and selected European countries
C. Richard Baker, Reiner QuickCompares auditors’ legal liability to third parties in several major countries, with principal emphasis on comparisons between the USA and the UK. Public accountants claim that…
Redefining the global triad
Chong Ju Choi, Peter T. Golder, Soo Hee LeeDescribes how the international business system has undergone dramatic changes since Vernon’s life cycle model in 1966 which postulated that international corporations could sell…
The USA encourages international tourism
Alf H. WalleDescribes how, in response to a weakened market share, the USA sponsored the White House conference on travel and tourism which was held in October 1995. A highly successful…
ISSN:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson