European Business Review: Volume 97 Issue 4

Joint ventures in China ‐ a Spanish case

John Blake, Oriol Amat Salas, Philip Wraith

States that the Chinese market stands out both for its size and its record of growth. A growing literature identifies a wide range of challenges that must be confronted to launch…

Strategic change in the European defence industry

Paul Bishop

Discusses how recent changes in the European defence market have forced leading defence companies to make significant changes to their corporate strategy. Examines these changes…

Strategic alliances in the aerospace industry: a case of Europe emerging or converging?

David J. Smith

Spotlights that strategic alliances are widely used within the aerospace industry and the success of Europe’s Airbus Industrie consortium has been much publicized. Less…

Competition policy and the competing interpretations of the notion of substantial part of the Common Market

Edmund Fitzpatrick, Leigh Davison

Notes that the notion of a “substantial part” of the Common Market (European Union) has significance in terms of European competitive regulation and policy. Points out that…

The MIXMAP‐model for international sport sponsorship

Claudio Vignali

Posits that this analysis is based on the dependence of international sport sponsorship on the market audit and the individual product class/product form or brand environment. The…