Table of contents
TARGETING, SEGMENTS AND POSITIONING
Sally Dibb, Lyndon SimkinCustomers have unique requirements, aspirations and satisfactionlevels. Some customers, though, are “similar”: they havecommon requirements for goods, services and ideas. If these…
MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL
Stuart Van Auken, Subhash C. LonialMultidimensional scaling (MDS) has often been utilised in retailstore positioning and repositioning research. However, MDS resultsconstrain store movement to existing perceptual…
BEYOND CUSTOMER SATISFACTION: THE CHANGING FACE OF UK CAR RETAILING
Nick Oliver, Richard DelbridgeThe findings of a pilot study into contemporary developments in theUK car retailing sector are reported. Two trends were particularlyapparent: a mounting concern with the quality…
WHO SHOPS WHERE? AND WHY?
Alan G. HallsworthThe analysis of attitude statements made in respect of groceryshopping has now been undertaken in several locations. Results from thePortsmouth area are reported and such…
BREAKING THE MOULD IN A STATIC HOME SHOPPING MARKET
Mike DwanThe home shopping market has had its problems over the past fewyears, trying to manage heavy overheads, uncommitted customers and apoor image. However, the 1990s could herald new…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers