Table of contents - Special Issue: Retail insights
Slotting allowances: short‐term gains and long‐term negative effects on retailers and consumers
John L. Stanton, Kenneth C. HerbstThe food industry is the largest industry in the world, and when considering all of the other non‐food products (e.g. cleaning products, paper, etc.) that are sold through the…
1705
Marketing and the bookselling brand: Current strategy and the managers' perspective
Audrey Laing, Jo RoyleThe purpose of this paper is to identify current marketing initiatives undertaken by UK chain booksellers and analyses them in the context of established retailing and marketing…
3662
Back from the grave: The return of modelled consumer information
Andrew GreenyerTo review the role of modelled data in target marketing, in the light of several years of widespread denigration of modelled information over specific attributes.
1012
In search of quality
Lynn StevensIn February 2005, Lloyd James Group conducted an analysis of the list market, which showed an 8 percent decline in commercially available lists. The purpose of this paper is to…
1842
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers