Table of contents
Consumer characteristics and demand for store brands
George Baltas, Paraskevas C. ArgouslidisStore brands represent an important part of the consumer goods market and a prominent research area. The purpose of this paper is to address a well‐defined problem of store brand…
Comparing distributors' judgements to buyers' preferences: A consumer value analysis in the Greek olive oil market
N.F. Matsatsinis, E. Grigoroudis, A.P. SamarasThis paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the…
Patrons of home centers and hardware chains: a comparison
David J. Burns, David Duganne, E. Terry DeiderickThe purpose of this study is to compare the patrons of chain home centers and patrons of small hardware stores.
Examining the effects of role stress on customer orientation and job performance of retail salespeople
Dee K. Knight, Hae‐Jung Kim, Christy CrutsingerThe purpose of this paper is to examine causal relationships between role stress, customer orientation, selling orientation, and job performance of retail salespeople.
Customer preferred channel attributes in multi‐channel electronic banking
Tommi LaukkanenThe purpose of the study is to increase the understanding of the diverse retail channel preferences of online bank customers by examining their channel attribute preferences in…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers