International Journal of Retail & Distribution Management: Volume 37 Issue 11

Consumer‐factors moderating private label brand success: further empirical results

Mark S. Glynn, Shaoshan Chen

The purpose of this paper is to examine the category‐level differences of both risk perception and brand loyalty effects on consumer proneness towards buying private label brands…

How to solve product‐harm crises in retailing?: Empirical insights from service recovery and negative publicity research

Dirk Standop, Guido Grunwald

The purpose of this paper is to present the current empirical research examining communication, compensation and logistics as elements of product crises management in retailing.

Consequences of competition between national brands and private labels: Empirical results from different German outlet formats

Rainer Olbrich, Gundula Grewe

A proliferation of private labels in European food retailing has been evident for several years now. Against this background, the purpose of this paper is to analyse the impact of…

Moderating role of involvement in building a retail brand

Bernhard Swoboda, Frank Haelsig, Hanna Schramm‐Klein, Dirk Morschett

The purpose of this paper is to focus on one of the main antecedents of consumer behaviour concerning its role in building a retail brand. It addresses how consumer involvement…

Retailer premium own‐brands: creating customer loyalty through own‐brand products advantage

Ying Huang, Patricia Huddleston

The purpose of this paper is to propose a theoretical model which investigates antecedents, consequences, and contingency factors of retailer own‐brand product advantage. The…

Marshall Field's becomes Macy's: understanding retail brand

Marilyn Lavin

The purpose of this paper is to examine the controversy surrounding the 2006 extension of the Macy brand to the Marshall Field's stores. Initial reactions, as well as on‐going…

Quo vadis Manufacturers? Private Label Strategy: How to Meet the Store Brand Challenge

Marco Hubert

Guest editorial

Dieter Ahlert, Rainer Olbrich, Peter Kenning, Hendrik Schroeder