Table of contents
Franchise firm entry time influence on long‐term survival
Victoria Bordonaba Juste, Laura Lucia‐Palacios, Yolanda Polo‐RedondoThis paper aims to examine whether there is evidence of pioneering advantage in long‐term survival terms in the particular context of franchising.
The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi‐channel context
Kim Hongyoun Hahn, Jihyun KimThe purpose of this research is to examine the influences of consumer trust and perceived internet confidence on consumer apparel shopping intention via the online retailer…
Does morality explain opportunism in marketing channel negotiations?: The moderating role of trust
Stephan Grzeskowiak, Jamal A. Al‐KhatibRetailers are increasingly forced to enter negotiations with new suppliers and have less time to develop trusting relationships prior to awarding sourcing contract. Such supplier…
Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping
Yoo‐Kyoung Seock, Lauren R. BaileyThe purpose of this study is to investigate Hispanic consumers' use of personal and impersonal information sources and to examine age and gender differences in the use of those…
Market segmentation with respect to university students' clothing benefits sought: Shopping orientation, clothing attribute evaluation, and brand repatronage
Hyun‐Hee Park, Pauline SullivanThe purpose of this study is to segment the university student casual apparel market based on clothing benefits sought and develop a profile of each segment in terms of attribute…
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers