Table of contents
Consumer receptiveness to international retail market entry
Nicholas Alexander, Anne Marie Doherty, Jason M. Carpenter, Marguerite MooreThe purpose of this paper is to provide a suggested framework for improving the understanding of consumer receptiveness to incoming international retailers. The consumer…
8395
Retail kiosks: how regret and variety influence consumption
Anjala S. Krishen, My˜ Bui, Paula C. PeterThe purpose of this paper is to gain insight regarding the impact of consumer regret on shopping in mall kiosks and its relationship with consumer variety‐seeking tendencies.
1947
Factors affecting adoption of product virtualization technology for online consumer electronics shopping
Jiyeon Kim, Sandra ForsytheThe purpose of this paper is to investigate the factors affecting the adoption of product virtualization technology (PVT) for online shopping small consumer electronics by…
6109
Loyalty marketing and loyalty cards: a study of the Italian market
Elena Cedrola, Sabrina MemmoLoyalty programmes are an important tool with which retail companies manage relationships. While the last 15 years have seen a broad dissemination of loyalty programmes in new…
6282
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers