Table of contents
The role of contract, information systems and norms in the governance of franchise systems
Jacques BoulayThe purpose of this paper is to consider how different governance mechanisms affect the level of franchisees' compliance with their franchisor's directives. The research…
1908
Localisation as a marketing strategy for small retailers
J. Andres Coca‐Stefaniak, Cathy Parker, Patricia ReesGlobalisation as a competitive marketing strategy can only offer a limited explanation for the behaviour of organisations. This is particularly applicable in the case of business…
12644
Distribution systems, loyalty and performance
Mei Su Chen, Gene C. LaiThis paper aims to examine the influence of distribution systems and customer loyalty on firm performance.
4053
Acceptance of detergent‐retail brands: the role of consumer confidence and trust
Constantine Lymperopoulos, Ioannis E. Chaniotakis, Irini D. RigopoulouThe aim of this paper is to analyse the role of “trust” and “confidence/pessimism” in influencing consumer attitudes and buying intentions with respect to retail brands and…
3649
343
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers