International Journal of Retail & Distribution Management: Volume 39 Issue 8

Shoppers' reactions to modern food retailing systems in an emerging country: The case of Morocco

Abdelmajid Amine, Najoua Lazzaoui

This article aims to explore the effects of the massive arrival of foreign distribution concepts in emerging countries on the evolution of the local buyers' shopping practices…

Farmers' markets as retail spaces

Andrew J. Murphy

This paper aims to report results from an exploratory study of farmers' markets, taking particular interest in the motives for participation of customers, and their perceptions of…

Internalising a brand across cultures: the case of IKEA

Veronika V. Tarnovskaya, Leslie de Chernatony

This paper aims to explore the mechanism of brand internalisation when a brand transcends national borders. It focuses on the ways international and local managers interpret the…

Do shopping events promote retail brands?

Alexander Leischnig, Marko Schwertfeger, Anja Geigenmueller

This paper aims to investigate the impact of in‐store events on customers' attitudes toward the retail brand.

Editorial

Neil Towers