Table of contents
An empirical investigation of the influence of optimum stimulation levels in retailing
Liz C. Wang, Lu‐Hsin Chang, Scott WysongA person's optimum stimulation level (OSL) reflects one's desired level of environmental stimulation and predisposition to act in the presence of environments. The purpose of this…
1368
Store experience and co‐creation: the case of temporary shop
Tiziana Russo Spena, Angela Caridà, Maria Colurcio, Monia MeliaThe purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to…
9823
Young female consumers' intentions toward fair trade consumption
Yoon Jin Ma, Mary A. Littrell, Linda NiehmThe purpose of this paper is to examine young female consumers' purchase behaviours related to non‐food fair trade products. Interrelationships among beliefs, attitudes, perceived…
6039
Assessing category vulnerability across retail product assortments
Mayukh Dass, Piyush KumarA critical issue faced by retailers is determining the composition of the product assortment in every category and setting the price levels for each product without compromising…
1739
328
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers