Table of contents
Ladies' purchase intention during retail shoes sales promotions
David Yoon Kin Tong, Kim Piew Lai, Xue Fa TongThe purpose of this paper is to examine ladies' buying behaviour during shoes sales promotions in Malaysia, using the highly validated Belk's Model.
8640
The role of ideology in brand strategy: the case of a food retail company in Italy
Silvia Massa, Stefania TestaThis paper aims to study the role of ideology in brand strategy with reference to large‐scale food retailing. By means of a thorough case study investigation of highly…
3908
Contribution of RFID technology to better management of fashion supply chains
Susana Garrido Azevedo, Helena CarvalhoThe purpose of this paper is to explore the deployment of RFID technology in fashion supply chain management (FSCM). It highlights the contribution of RFID to FSCM, supporting…
8404
Interpretation of the retail brand: an SME perspective
Richard Mitchell, Karise Hutchinson, Susan BishopThe aim of this paper is to explore the meaning of the term “retail brand” to small‐ to medium‐sized enterprise (SME) owner managers and how this impacts upon brand management…
5580
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers