Table of contents
An exploration of factors influencing car purchasing decisions
Marc Prieto, Barbara CaemmererThe automobile industry is a key contributor to the GDP in most developed countries. Whilst studies have mainly focused on new car markets, this research aims to investigate how…
10688
Fashion product display: An experiment with Mockshop investigating colour, visual texture, and style coordination
Juanjuan Wu, Hae Won Ju, Jieun Kim, Cara Damminga, Hye-Young Kim, Kim K.P. JohnsonThe purpose of this research was to investigate the effect of three virtual fashion stores using product display methods dominant by colour, visual texture and style coordination…
6682
Measuring retail customer experience
Shilpa Bagdare, Rajnish Jain– This study aims at developing a reliable and valid measure of retail customer experience.
20340
The influence of visual packaging design on perceived food product quality, value, and brand preference
Edward S.T. WangAlthough the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging…
19864
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers