International Journal of Retail & Distribution Management: Volume 43 Issue 6

Retail shopper marketing: the future of promotional flyers

Cristina Ziliani, Marco Ieva

The purpose of this paper is to evaluate the recent evolution of store flyers to illustrate how a tool of traditional marketing can be applied to generate insight on customer…

A conceptual model of the holistic effects of atmospheric cues in fashion retailing

Paul W Ballantine, Andrew Parsons, Katrina Comeskey

The purpose of this paper is to examine how the holistic atmospheric cues encountered in a retail environment contribute to the creation of a retail experience. The interaction…

The role of the flagship store location in luxury branding. An international exploratory study

Elisa Arrigo

– The purpose of this paper is to explore the strategic role of the flagship store geographic location in improving luxury brand positioning.

Co-design visual merchandising in 3D virtual stores: a facet theory approach

Juanjuan Wu, Angella Kim, Jayoung Koo

The purpose of this paper is to discover user-generated visual merchandising (VM) directives that could guide VM in physical stores as well as shed light on future development of…

Seeking attention: an eye tracking study of in-store merchandise displays

Patricia Huddleston, Bridget K. Behe, Stella Minahan, R. Thomas Fernandez

The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors…

Editorial

Neil Towers