Table of contents
Store image perceptions and customer knowledge cues in emerging markets: A cross-country investigation in Brazil and Vietnam
Mbaye Fall Diallo, Gérard CliquetInternational retailers operating in different emerging countries should figure out how their store image is perceived across these countries and whether they should adapt or…
1806
The dark side of experience-seeking mall shoppers
Mark Scott Rosenbaum, Mauricio Losada Otalora, Germán Contreras RamírezThe purpose of this paper is to illustrate that mall shoppers who participate in a mall’s experiential offerings, including entertainment and activities, do not necessarily…
1681
A descriptive analysis of consumer’s price promotion literacy skills
Pei Jie Tan, Svetlana BogomolovaThe purpose of this paper is twofold: first, to provide a descriptive analysis of consumers’ ability to comprehend and use common price promotion information when they choose to…
1613
ISSN:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers