International Journal of Retail & Distribution Management: Volume 48 Issue 10

The influence of m-marketing tools on consumer buying process: evidence from the dining sector

Athanasios Patsiotis, Marwan Atik, Toula Perrea

This paper explores the potential impact of mobile marketing tools on consumer buying behaviour within the context of dining. The aim is to examine the influence of mobile…

How to design fashion retail's virtual reality platforms

Liangchao Xue, Christopher J. Parker, Cathy Hart

High-street fashion retail faces an uncertain future because of fluctuating consumer shopping habits. To revive fashion retailers, adopting disruptive technologies such as virtual…

Passion meets procrastination: comparative study of negative sales associate behaviours

Robert Paul Jones

This study explores procrastination, a negative work behaviour, and its unlikely source, job passion. A dualistic conceptualization of job passion is explored in retail sales…

Digital signage as an opportunity to enhance the mall environment: a moderated mediation model

Thérèse Roux, Sfiso Mahlangu, Thembeka Manetje

There is ample evidence supporting the generalizability of the stimuli-organism-response framework in the retail field, with limited extensions to digital signage inside malls…

Consumers’ decision to boycott “unethical” products: the role of materialism/post materialism

Antonia Delistavrou, Athanasios Krystallis, Irene Tilikidou

Although boycotting campaigns have been increasing, a limited amount of academic research has been focussed on the antecedents of consumers’ participation in the retail field…

Cross-channel spillover effect of price promotion in fashion

Yunjeong Kim, Yuri Lee

The purpose of this study was to investigate whether consumers differ in their online or offline purchase intention, depending on which channel with price promotion information…