International Journal of Retail & Distribution Management: Volume 48 Issue 4

Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

Joseph Kaswengi, Mbaye Fall Diallo, Houcine Akrout, Pierre Valette-Florence

This study investigates how price, promotion and consumer characteristics affect consumer choice of high over medium- and low-equity cosmetic brand under different macroeconomic…

How mindset and store familiarity impact online stockout responses

Aneeshta Gunness, Harmen Oppewal

Effects of stockouts on purchase decisions have been examined from a variety of perspectives; little is yet known about how consumers react to stockouts in online shopping…

Digimums' online grocery shopping: the end of children's influence?

Kafia Ayadi, Isabelle Muratore

This paper investigates children's influence on their mothers' online grocery shopping. As virtual shopping does not provide instant gratification, the authors explore how…

Attractive and facilitating store atmospheric stimuli: Validating the scales

Gaurav Bhatt, Abhigyan Sarkar, Juhi Gahlot Sarkar

The majority of past studies on the physical store environment have focused on the impacts of distinct store environmental cues like music, crowding and décor on consumers'…

Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy

Michelle Childs, Byoungho Ellie Jin

Retailer-brand collaborations (e.g. Target–Lilly Pulitzer) attract media attention and generate excitement, and may encourage buying the product right away rather than waiting…

The multi-generation: Generational differences in channel activity

Amy Dorie, David Loranger

The aim of this research is to advance the understanding of multi-channel behaviour in terms of different generational cohorts' usage and spending patterns.

Multichannel versus omnichannel: a price-segmented comparison from the fashion industry

Susana C. Silva, Paulo Duarte, Anel Sundetova

The purpose of this study is to explore and compare how fashion and apparel brands are using the multiple available channels to increase the number of touchpoints with clients by…