International Journal of Retail & Distribution Management: Volume 49 Issue 1

The impacts of comparative ads used by retailers to compare their store brands with national brands

Jérôme Lacoeuilhe, Didier Louis, Cindy Lombart, Blandine Labbé-Pinlon

The research aim is to investigate the impacts of comparative ads used by retailers to compare the prices of their store brand (SB) products with those of equivalent national…

Norms, consumer social responsibility and fair trade product purchase intention

Edward Shih-Tse Wang, Chih-Feng Chou

Although the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships…

Defining the relationship between consumers and retailers through user-generated content: insights from the research literature

Harmanjit Singh, Somnath Chakrabarti

The purpose ofthis study is to synthesise the findings of existing research on brand-related user-generated content (UGC) in the context of fashion retail and to come up with…

Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology

Kwonsang Sohn, Christine Eunyoung Sung, Gukwon Koo, Ohbyung Kwon

This study examines consumers' evaluations of product consumption values, purchase intentions and willingness to pay for fashion products designed using generative adversarial…

The influence of showrooming on Millennial generational cohorts online shopping behaviour

Olivia Johnson, Stefanie Ann Ramirez

Omnichannel retailing has changed the behaviour of consumers by empowering activities like showrooming which is the process of collecting product information in store then making…

The interplay between product and retail service meaning

Federico Artusi, Emilio Bellini

The innovation of meaning paradigm is a strategy to radically innovate product and service meanings. While researchers have focussed on the role of product and retail space…

Barriers in omnichannel retailing returns: a conceptual framework

Jorge Luiz Gayotto de Borba, Mauricio Rodrigues de Magalhães, Raquel Stefan Filgueiras, Marina Bouzon

Performing retailing in a complete omnichannel manner is not a simple task, and it considerably increases the complexity of supply chain management operations. This paper aimed at…

In-store marketing of private labels: applying cue utilisation theory

Sita Mishra, Gunjan Malhotra, Garima Saxena

The purpose of this study is to examine the effectiveness of in-store private label marketing to impact the attitude of consumers towards private label brands (PLBs) by…