International Journal of Retail & Distribution Management: Volume 49 Issue 2

Mitigating demand risk of durable goods in online retailing

Abhijeet Ghadge, Sujoy Bag, Mohit Goswami, Manoj Kumar Tiwari

An uncertain product demand in online retailing leads to loss of opportunity cost and customer dissatisfaction due to instances of product unavailability. On the other hand, when…

Consumer responses to online fashion renting: exploring the role of cultural differences

Stacy H. Lee, Ran Huang

The purpose of this study is to explore consumer behaviour in the context of online fashion renting by applying the theory of reasoned action (TRA) to online fashion rental…

Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

Mbaye Fall Diallo, Jean-Louis Moulins, Elyette Roux

Despite the numerous works on multifaceted relationships between customers and brands, such relationships remain complex and poorly understood in retailing. This research analyses…

Direction of luxury fashion retailers' post-entry expansion – the evidence from China

Huifeng Bai, Julie McColl, Christopher Moore, Weijing He, Jin Shi

This empirical study, from the international retailing perspective, examines the direction of retailers' further expansion after initial entry into overseas host market in the…

The role of need for cognition in consumers' mental imagery: a study of retail brand's Instagram

Ran Huang, Sejin Ha

Drawn from the concepts of processing fluency and mental imagery, the present study aims to fill the void by developing the mechanism underlying consumers' cognitive processing of…

Online retailing: determinants of competition between multinationals and local firms in emerging markets

Ilke Kardes, Leisa Reinecke Flynn, Michael Dugan

The fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational online…

Choice of prevailing delivery methods in e-grocery: a stated preference ranking experiment

Christina Milioti, Katerina Pramatari, Eleni Zampou

The main purpose of this research is to investigate acceptability of different delivery methods in e-grocery (home delivery, pick-up from store, pick-up from locker) and the…

Investigating consumers' path to showrooming: a perceived value-based perspective

Narasimhan Rajkumar, Pankaj Vishwakarma, Kishore Kumar Gangwani

Grounded on the concept of a value trade-off, the authors of this study seek to address the question of why some people visit an offline store before purchasing online. The…