International Journal of Retail & Distribution Management: Volume 50 Issue 3

Guest editorial: Retailing 2020: a balance of technology and customer experience

Jeffrey Campbell

Brand balance: the effect of influencer brand encroachment on interactivity

Lara Hamdan, Seung Hwan (Mark) Lee

As social media platforms continue to have an increased presence in influencer marketing, researchers and practitioners are seeking ways to optimize the use of these platforms…

Framing the customer journey: touch point categories and decision-making process stages

Angela Towers, Neil Towers

This paper aims to define and frame the understanding of customer journeys, associated areas of consumer decision-making process stages and touch point categories based on an…

Personalizing 3D virtual fashion stores: an action research approach to modularity development

Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina, Sanga Song, Claire Haesung Whang

The authors conducted an action research study with the aim of understanding current commercial offerings in modular designs in virtual environments and to explore modularity…

Global vs local: analysis of the consumer-brand relationships in India

Aniket Sengupta, Scarlett Wesley, RayeCarol Cavender, Min Young Lee

The purpose of this study is to analyze two global brands (i.e. Benetton and Tommy Hilfiger) and one Indian brand (i.e. Wills Lifestyle) in terms of general brand impression…

Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour

Sourabh Arora, Sangeeta Sahney, Debasis Pradhan

This purpose of this paper is to extend the model of goal-directed behaviour by including the potential benefits of webrooming and descriptive norms to scrutinise the consumer's…

Drivers of showrooming behaviour: insights from integrated perspectives

Sourabh Arora, Sangeeta Sahney, Rashmi Ranjan Parida

The paper investigates shoppers' justification behind the showrooming behaviour and proposes an integrated SOR-MOA framework and a SAP-LAP model for a better understanding of the…