International Journal of Retail & Distribution Management: Volume 50 Issue 8/9

Guest editorial: Building resilience in retail for the post COVID world – marketing and operations perspectives

Xavier Brusset

Revisiting the Big Middle: an fsQCA approach to unpack a large value market from a product specialist retailer's perspective

Nobukazu Azuma, Narimasa Yokoyama, Woonho Kim

Identifying the patterns of retail institutional change has piqued the interest of retail academics for nearly a century. The Big Middle hypothesis is one of the most recent and…

Overall satisfaction formation across channels: an empirical study

Christophe Bezes

No other research analyzes the formation of overall satisfaction across channels, including the reciprocal interactions between store and website satisfaction and the factors that…

Last mile practices in e-commerce: framework development and empirical analysis of Swedish firms

Andreas Risberg, Hamid Jafari

In light of the recent dynamics, this paper aims to explore the last mile (LM) of e-commerce retailers. Two research questions are developed (1) What firm characteristics are…

Extrinsic motivations behind mobile shopping: what drives regular and occasional shoppers?

Francesca De Canio, Maria Fuentes-Blasco, Elisa Martinelli

This paper aims at shedding light on the competing extrinsic motivations behind the mobile shopping process of regular and occasional shoppers. Price and convenience, shopping…

The relationship between retailer app use, perceived shopping value and loyalty: the moderating role of deal proneness

Michaël Flacandji, Mariana Vlad

This paper studies the effects of retailer app use on perceived shopping value and loyalty toward the retailer. It also investigates whether deal proneness moderates the…

Mobile dependency and uncertainty reduction: influence on showrooming behaviours and user-generated content creation

Luis Edwin Chimborazo-Azogue, Alejandro Mollá-Descals, Maria-Jose Miquel-Romero, Marta Frasquet

The expanded use of mobile devices for shopping has made mobile showrooming a frequent practice among omnichannel shoppers. This paper aims to shed light on the role of mobile…

Shopping app features: influencing the download and use intention

Kathrin Sinemus, Stephan Zielke

Shopping apps are a highly relevant channel and an increasingly important part of omni-channel retailing, as they strengthen the customer relationship. This study analyses the…

Augmented reality's perceived immersion effect on the customer shopping process: decision-making quality and privacy concerns

Aniket Sengupta, Lanlan Cao

This study investigates the role of an augmented reality (AR)-based tool in customers' shopping processes.

A typology of omnichannel retailer activities during the COVID-19 pandemic

Helen Cocco, María D. De-Juan-Vigaray

This paper develops a typology of omnichannel retailer activities and corresponding customer responses during a rapidly changing external coronavirus disease 2019 (COVID-19…

Understanding the transformation toward omnichannel logistics in grocery retail: a dynamic capabilities perspective

Ebba Eriksson, Andreas Norrman, Joakim Kembro

Omnichannel (OC) logistics is undergoing a significant transformation in grocery retail. To shed light on this important but underresearched phenomenon, this study aims to…

Omni-channel retailing resources and capabilities of SME specialty retailers – insights from Germany and Turkey

Bastian Mrutzek-Hartmann, Herbert Kotzab, Işık Özge Yumurtacı Hüseyinoğlu, Sascha Kühling

The retail sector in a lot of countries consists of many small and medium sized specialty retailers who face a high degree of dynamics and competition. Consequently, these…

Omnichannel retailing and post-pandemic recovery: building a research agenda

Giada Salvietti, Cristina Ziliani, Christoph Teller, Marco Ieva, Silvia Ranfagni

The study aims to propose a comprehensive overview of the Omnichannel phenomenon by identifying its theoretical foundations as well as future research directions.

Fortune favours the digitally mature: the impact of digital maturity on the organisational resilience of SME retailers during COVID-19

Jeandri Robertson, Elsamari Botha, Bernard Walker, Russell Wordsworth, Michaela Balzarova

Organisational resilience and digital maturity both explain how some organisations are better able to cope with unexpected disruptions. However, research exploring the…