International Journal of Retail & Distribution Management: Volume 51 Issue 1

The future of e-commerce? Understanding livestreaming commerce continuance usage

Han Xi Chong, Ahmad Hariza Hashim, Syuhaily Osman, Jasmine Leby Lau, Eugene Cheng-Xi Aw

The purpose of this paper is to identify the continuance usage of livestreaming commerce. The proposed antecedents of livestreaming commerce continuance usage are social presence…

Dynamic capabilities in the realisation of omnichannel retailing

Birgit Andrine Apenes Solem, Jan Ivar Fredriksen, Øystein Sørebø

Omnichannel retailing emphasises the interplay between channels to provide seamless customer experiences across shopping journeys but is challenging for retailers to implement…

Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory

Marcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares, Celso Augusto de Matos, Martin Hernani-Merino

This study investigates impulse buying as a consumer behaviour outcome in omnichannel retail through the stimulus-organism-response (S-O-R) theory. For such, the authors addressed…

How augmented reality can enhance fashion retail: a UX design perspective

Liangchao Xue, Christopher J. Parker, Cathryn A. Hart

To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs magic…

Factors influencing technology adoption amongst small retailers: insights from thematic analysis

Rajesh K. Aithal, Vikram Choudhary, Harshit Maurya, Debasis Pradhan, Dev Narayan Sarkar

The present study aims to understand small retailers' current use of various low-cost technologies and the factors responsible for small retailers' adoption. Furthermore, these…

Willingness-to-pay experimental model for Stackelberg dual channel pricing decision

Shi-Woei Lin, Januardi Januardi

This study proposes and demonstrates a novel approach to analyzing customer channel preferences and willingness-to-pay (WTP) in the dual sales channel (DSC) system involving…

Customers' online shopping intention by watching AI-based deepfake advertisements

Brijesh Sivathanu, Rajasshrie Pillai, Bhimaraya Metri

The purpose of this study was to investigate the online shopping intention of customers by watching artificial intelligence (AI)–based deepfake video advertisements using media…