International Journal of Retail & Distribution Management: Volume 51 Issue 5

Food delivery app continuance: a dual model and segmentation approach

Trieu Nguyen, Echo Huang, Dung Minh Nguyen

The outbreak of the COVID-19 pandemic has led to the pervasiveness of food delivery apps (FDAs) and the increased scholars’ attention for the topic of FDA continuance usage…

Transparency in corporate social responsibility communication on social media

Angie Lee, Te-Lin Doreen Chung

Retailers recently have started communicating their corporate social responsibility (CSR) commitments to their consumers directly on social media. That is to say, CSR…

COVID-19-induced shopping behavioural shifts justifying pandemic as ‘defining moment’ for generation Z

Durgesh Kumar Agrawal

COVID-19 pandemic endured for more than two years in many countries which caused higher levels of risk, crisis and vulnerability among people. The present study aims at justifying…

Engaging the customer with augmented reality and employee services to enhance equity and loyalty

Asad Butt, Hassan Ahmad, Fayaz Ali, Asif Muzaffar, Muhammad Noman Shafique

This study aims to understand customer equity and loyalty using augmented reality (AR) and employee services in a physical retail environment. The current study investigated how…

What is a retail brand - a systematic review of terms and definitions

Shaoyuan Chen, Pengji Wang, Jacob Wood

Although many scholars have acknowledged inconsistencies in the use of the retail brand term within the existing empirical literature, no one has conducted a systematic study to…

Conviction and online purchase intention towards apparel in online environment

Shantanu Prasad, Saroj S. Prasad

The purpose of the research paper is to examine customers' online purchase intention towards apparel in the online environment, with a focus on the role of conviction and brand…

Addressing employee turnover in retail through CSR and transformational leadership

Snehal Chandra, Piyali Ghosh, Saitab Sinha

Employee turnover, a reality that Indian retail organizations cannot ignore, is the central theme of this paper. The authors have aimed to empirically establish corporate social…