International Journal of Retail & Distribution Management: Volume 51 Issue 7

Reassuringly British: consumer engagement with domestic products and brands

Aarron Atkinson-Toal

This paper investigates consumer engagement, evaluation and beliefs of domestic products and the influence of such associated attributes communicated via domestic COO labelling…

Disrupting the fashion retail journey: social media and GenZ's fashion consumption

Yuri Siregar, Anthony Kent, Anne Peirson-Smith, Congying Guan

The aim of this paper is to assess the use of social media by Gen Z consumers and the ways they impact on and re-shape their fashion consumption journey. This generational…

Influence of showrooming and price matching strategy to combat showrooming under different costs

Yiwei Su, Mingyu Tian

In this paper, the authors explore the consequences of showrooming and price matching strategy to combat showrooming under the consideration that brick-and-mortar (BM) stores and…

Omnichannel retailing: exploring future research avenues in retail marketing and distribution management

Neha Sharma, Nirankush Dutta

This study explores the present state of research related to omnichannel retail, investigates retail's different sub-areas and suggests future research directions.

Antecedents and mediators of experiential retailing consumer behavior

Hu Meng, Yangyang Sun, Xinxin Liu, Yujia Li, Yingjie Yang

An experiential retailing strategy is considered cardiotonic for consumers and brands. When such a stimulus is used, what cognition and behaviors are generated is an issue worthy…

Adopting retail technology in crises: integrating TAM and prospect theory perspectives

Brigitte Burgess, Gallayanee Yaoyuneyong, Wesley A. Pollitte, Pauline Sullivan

This paper combines prospect theory (PT) and the technology acceptance model (TAM) proposing that technology anxiety (TA), risk averseness (RA), concern and resistance to use…

Uncovering the gamified customer experience in the retail environment

Isabel Kittyma Disse, Marcus Olsson

Retailers increasingly are using gamification to make the customer experience (CX) more exciting and encourage favourable customer outcomes. This paper aims to conceptualise the…