International Journal of Physical Distribution & Logistics Management: Volume 20 Issue 5
Table of contents
Corporate Marketing Strategies – Designed for Shareholders or Customers?
Neil YoungAll company employees in the transport anddistribution industry should be marketing‐oriented.The importance of PR and marketingpractices and strategies for the industry…
Shades of Grey – the Demographic Timebomb
Jacky WittwerThe probable effect of an ageing population on therecruitment of employees in the car rentalbusiness is examined. Fewer young people willbe coming forward. Older workers and…
Rural Transport – Theory into Practice
L.P. CheesmanA successful project in Malawi designed to providea viable method of short‐haul transport, in ruralareas with poor infrastructure, for agriculturalproduce is described. The…
Value‐added Strategies in Marketing
Peter N.C. CookeMotor manufacturers have begun to change theirway of thinking within their dealership networks;the new development of the provision ofassociated services by the…
Moving Ferries Up‐market
Mike MorganGoing up‐market is a strategy often proposed forthe ferry industry to compete with the ChannelTunnel. In 1984, Sealink spent £6 million on aluxury service to Jersey and Guernsey…
ISSN:
0960-0035Online date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Professor Chee-Yew Wong
- Professor Ivan Russo