Pricing Strategy and Practice: Volume 5 Issue 2

Dynamics of the relationship between product features, quality evaluation, and pricing

Eunsang Yoon, Valerie Kijewski

Examines the relationship between a product’s features, the consumer’s quality evaluation, and the marketer’s pricing in the context of a dynamic product/market environment…

Target pricing: a marketing management tool for pricing new cars

Ogenyi Ejye Omar

Over the past 15 years, many UK car manufacturers have learned that quality must be designed into cars before they are manufactured ‐ it is expensive, if not misguided, to create…

Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price

Kenneth N. Thompson, Barbara J. Coe

Sustainable competitive advantage is recognized as a critical factor for survival in the turbulent environments of the 1990s. The limited use of pricing as a strategic tool to…

Postal service pricing subject to reliability constraints on service quality

Jess S. Boronico

The 1980s and 1990s have seen competition emerge within industries traditionally imbued with monopoly status, for instance, the field of telecommunications. Within these…