Table of contents
Technology innovation in the Nigerian banking system: prospects and challenges
Adeku Salihu OhianiThe banking system in Nigeria is gradually moving away from transactions “across the counter” to the fingertips of the customers with the adoption of modern technology. However…
Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
Davood Ghorbanzadeh, Atena RahehaghSatisfaction and loyalty as vital and strategic concepts in the marketing literature are highly important to companies and marketers. The review of the existing literature reveals…
A study on factors limiting online shopping behaviour of consumers
Bindia Daroch, Gitika Nagrath, Ashutosh GuptaThis study aims to investigate consumer behaviour towards online shopping, which further examines various factors limiting consumers for online shopping behaviour. The purpose of…
The gains and pains of small and medium-scale enterprises (SMEs): the way forward for entrepreneurship development in Nigeria
Gbemi Oladipo Olaore, Bimbo Onaolapo Adejare, Ekpenyong Ekpenyong UdofiaThe purpose of this study is to assess the role of small and medium-scale enterprises (SMEs) as a catalyst to all things good in great economies; however, sadly, Nigeria has been…
Learning and innovation in youth-owned small businesses
Oluyemi Theophilus Adeosun, Ayodele Ibrahim ShittuThe birth and survival rate of youth-owned businesses has been a major concern for policymakers, industry and academics alike. Learning and innovation play important roles and…
