Journal of Product & Brand Management: Volume 10 Issue 6

An analysis of brand manager capability in assessing the legality of selected actions

Robin T. Peterson

Presents the outcome of a study into the extent to which a sample of brand managers were cognizant of the legality of a set of activities. In a mail survey, sample members were…

Brand orientation in the Top 500 fundraising charities in the UK

Philippa Hankinson

Examines the concept of brand orientation in the charity sector against a background of mounting criticism that charities are under‐using their brands and not managing them…

Internet users’ adoption of Web retailing: user and product dimensions

Tino Fenech, Aron O’Cass

Focuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in relation…

The journey for survival: he case of new product development in the brewery industry

Uche Nwabueze, Zoe Clair Law

Owing to intensifying competition and changing trends, the process of new product development has become increasingly important to competitiveness in the brewing industry…