Table of contents
A study of the potential effects of the conversion to euro
Pierre DesmetEarly research work confirms that the use of the new European currency, the euro, could create an effect of money illusion: expressed in euros, perceived prices seem lower and…
1492
Price threshold and discount saturation point in Singapore
Roger Marshall, Seow Bee LengA study is reported, which investigated Singapore consumers’ price thresholds and saturation points for price discounts. The study shows that consumers discount the offered price…
2683
Comparing fixed price and discounted price strategies: the role of affect on evaluations
Rajneesh Suri, Rajesh V. Manchanda, Chiranjeev S. KohliPrice is an important variable because it has a direct impact on a company’s profitability. However, there is limited evidence to support the effectiveness of competing strategies…
6064
Value pricing in presence of network effects
Dingkun GeValue pricing requires a marketer to price his/her product according to the value the product brings to its user. A product with network effects makes it difficult to assess the…
2928
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou