Table of contents
Pricing on the Internet
Mui Kung, Kent B. Monroe, Jennifer L. CoxConventional theories suggest that the Internet will drive down prices and lead to perfectly competitive prices. However, there is contradictory evidence indicating that online…
9953
Linking Web‐based segmentation to pricing tactics
Gopalkrishnan R. Iyer, Anthony D. Miyazaki, Dhruv Grewal, Maria GiordanoWhile numerous firms have successfully segmented customers using various segment‐based pricing models and tactics, the advent of the Internet has introduced a new element of…
4410
A survey of emerging technologies for pricing new‐to‐the‐world products
Heather Bergstein, Hooman EstelamiNew‐to‐the‐world products are innovations that represent leapfrogging advancements in product design, which often result in significant gains in consumer utility. Such new…
2892
The influence of print advertisement organization on odd‐ending price image effects
Keith S. CoulterAlthough findings have been inconsistent, there is some evidence from both experimental studies and field research that prices set just below the nearest round figure produce…
3472
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou