Table of contents
A study of entrepreneurial brand building in the manufacturing sector in the UK
Emily BoyleEntrepreneurial brand building is an area of study in its infancy. The nature of entrepreneurship which typically implies serious limitations on the availability of resources…
7426
Determinants of habitual behavior for national and leading brands in China
M.Y. Lin, L.H. ChangDespite the existence of some research into habitual behavior, there is a noticeable lack of investigation into its determinants. Since the only influential factor generally…
5534
Branding universities in Asian markets
Brendan J. Gray, Kim Shyan Fam, Violeta A. LlanesAlthough universities are increasingly competing for international students, little has been written about the influence of cross‐cultural values on the positioning of…
11720
Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes
Richard L. Oliver, Mikhael ShorCoupons, in the form of “promotion codes”, are now a mainstay of the online shopping experience, but online coupon redemption differs substantively from that in traditional…
4605
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou