Table of contents
Beyond reference price: understanding consumers’ encounters with unexpected prices
Joan Lindsey‐MullikinThe concept of reference price is a well‐established phenomenon in the marketing and consumer behavior literature. Given this, we investigate what happens when consumers, given a…
4262
The effects of expert quality evaluations versus brand name on price premiums
Eidan Apelbaum, Eitan Gerstner, Prasad A. NaikInvestigates the extent to which expert evaluations of quality impact price premiums of national brands over the store brands. Using data from Consumer Reports, finds that the…
5376
Gender and coupon use
Susan K. Harmon, C. Jeanne HillMen have not traditionally been considered a viable target market for most household purchases and, thus, for coupon distribution. However, with significant social changes over…
3873
Actual market prices and consumer price knowledge
Ville Aalto‐Setälä, Anu RaijasThis paper examines consumer price knowledge by comparing the actual market prices and consumer price estimates in the Finnish grocery market. Although the individual price…
7368
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou