Table of contents
The brand images of tourism destinations: a study of the saliency of organic images
Graham HankinsonAssesses the relative saliency of image attributes associated with history, heritage and culture in shaping the perceptions of places as tourism destinations. Such images tend to…
Using focus group data to set new product prices
Theodore T. Allen, Kristen M. MaybinDescribes a method for setting new product prices at time of launch using data from focus groups and illustrates its application to recommending the price of toothpaste gum for…
Positive brand extension trial and choice of parent brand
Kuang‐Jung Chen, Chu‐Mei LiuThis article focuses on the possible relationship between the parent brand and a new brand extension. In particular, the study focuses on the impact of a parent brand on the trial…
The reciprocal effects of extension quality and fit on parent brand attitude
Mary R. Zimmer, Subodh BhatThe evidence for the reciprocal effects of a brand extension on its parent brand is unclear. An experiment was conducted to investigate the impact of an extension's quality, its…
Consumer price perceptions after translation to Euro currency
Mai AnttilaThe membership in the European Union (EU) affected price perceptions of citizens in many European countries at the beginning of 2002. How did the transition from the national…
Pricing and pirate product market formation
Theo PapadopoulosExplores the relationship between legitimate product pricing, copyright law enforcement and the formation of black markets for pirate products. The analytical framework is…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou