Journal of Product & Brand Management: Volume 13 Issue 2

The role of brand name in customization decisions: a search vs experience perspective

Pingjun Jiang

Investigates the role of brand name in consumers' decision making during a customization process, and develops a conceptual understanding of the factors influencing the role of…

The internal brand in leading UK charities

Philippa Hankinson

The internal brand refers to the employee perspective of a brand. It is an area of focus that has received scant attention from both academics and practitioners, particularly in…

The LOGMAN model: a logical brand management model

Marc Logman

Proposes a model that combines the proactive and reactive nature of brand management. It is called the logical brand management model, abbreviated to the LOGMAN model. More…

Positioning and branding your organisation

Simon Knox

Opens by exploring the changing relationship between customer value and how it has been traditionally interpreted within the organisation. Business leaders today acknowledge that…

Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective

Saroja Subrahmanyan

This exploratory study investigates whether product type, utilitarian versus hedonic, affects consumers' likelihood of choosing a brand linked to a cause. The sample consists of…

Exploiting the opportunities of Internet and multi‐channel pricing: an exploratory research

Francesca Sotgiu, Fabio Ancarani

Smart firms are not worried about the impact of the Internet on pricing, but realise that they have the unique opportunity to exploit new options and improve their marketing…