Journal of Product & Brand Management: Volume 13 Issue 3

Brand‐country of origin (COO) knowledge and COO image: investigation in an emerging franchise market

Audhesh K. Paswan, Dheeraj Sharma

This study investigates the relationship between accuracy of brand‐country of origin (COO) knowledge and COO image, in a franchising context. Accuracy of brand‐COO knowledge is…

The relationships among perceived quality, perceived risk and perceived product value

Boris Snoj, Aleksandra Pisnik Korda, Damijan Mumel

Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected…

Dimensionalising on‐ and offline brands' composite equity

George Christodoulides, Leslie de Chernatony

This paper approaches the subject of brand equity measurement on and offline. The existing body of research knowledge on brand equity measurement has derived from classical…

Comparing double jeopardy effects at the behavioral and attitudinal levels

Subir Bandyopadhyay, Kunal Gupta

The marketing phenomenon known as the double jeopardy (DJ) effect has continued to intrigue marketing scholars and practitioners over the last four decades. It is often found…

Effect of price on the diffusion of cellular subscriptions in Finland

Eeva‐Mari Karine, Lauri Frank, Kalle Laine

The aim of this study is to find out the effect of pricing on the diffusion of cellular subscriptions in Finland. There is a lack of studies on the effect of (telecommunications…

Consumers' perception of odd‐ending prices with the introduction of the Euro

Gianluigi Guido, Alessandro Peluso

This paper analyzes: the psychological effects that the introduction of the Euro in Italy has on consumers; and their perception of Euro odd prices, that is those prices that fall…